I found “The X and Y of Buy” to be a very relevant resource for all people who work in advertising, sales, and public relations. I teach a young couples class at my church and help with series branding for our services. This book was exactly what I wanted and needed it to be. How do I convey a message to the men and women in our ministry? This is a question that this book has helped me answer. Elizabeth Pace lays out in her book that men and women have different thought process in their decision making. One great lesson taught is that “men prioritize their time while women maximize their time”. The lessons revealed in this book have been helpful to me as a husband and a teacher. I will recommend this book to any one dealing with relationships.